We have a series of quality profiles in our Expert Marketplace, but to get an idea of what a good looking profile looks like, we have provided some of our best examples in order for you to learn how to improve your own (we hope to see your profile as an example here one day!).
Sydney Finkelstein (Tuck School of Business)
Source: (http://expertfile.com/experts/sydney.finkelstein)
Why have we highlighted Sydney's profile? He uses's a good amount of media assets which can help with SEO. Adding publications, videos, pictures and other media assets, helps make the profile more engaging to the viewer and can help increase the profile's discoverability. It is important to use the built in connectors to YouTube, Slideshare, Vimeo and Amazon in when creating a profile.
Dr. Isabel Pedersen (UOIT)
Source: (http://expertfile.com/experts/drisabel.pedersen)
Dr. Isabel Pedersen's profile displays a good example of how to utilize the Spotlight feature. The Spotlight feature, seen near the top of Dr. Pedersen's profile, provides a way to advise the viewer on which topics Dr. Isabel can speak on.
Dr. William Reichman (Baycrest)
Source: (http://expertfile.com/experts/drwilliame.reichman)
It is important to add biographical information to your profile in order to increase credibility, as displayed in Dr. William Reichman's profile. As you can see, in addition to a biography, Dr. Reichman has extensive information in his profile including:
- Topic Tags
- Industry Expertise
- Accomplishments
- Education
- Event Appearances
- Sample Talks
All of this information is important to include in order to give the viewer a better understanding of your expert's capabilities.
If you need help setting your profile up to match or exceed some of the examples shown here, contact your customer success representative and they will get you started!