Now that you are approaching the Hard Launch, the outbound promotional campaign of your Expert Center, you can begin crafting your Press Release. The release should be sent once you've met these requirements:
- Minimum Number: At least 20 experts have been published on your Expert Center.
- Awareness: All of the featured experts have been notified that they are being promoted on your organization's Expert Center.
- Timing: Try to line up the date of your Press Release with a time that your target audience is paying attention.
Here are a couple samples of organizations who have promoted their Expert Center via press release.
Canadian Diabetes Association
Source: http://www.newswire.ca/en/story/1570407/canadian-diabetes-association-launches-speakers-bureau
University Health Network
Source: http://www.newswise.com/articles/uhn-launches-media-expert-centre
To help you with putting together your own press release, we've attached a Press Release template below. For additional information on press release best practices contact your designated ExpertFile Customer Success Representative.
