Discover the 7 reasons why Q&A content is now critical for promoting your thought leadership.
If you had to summarize the golden rule of content marketing in a single word, what would it be? We say it’s “relevance.” Being in the relevance business has been key to the success of Google. That’s why they continue to be intensely focused on content that is aligned with “user intent” - content that is relevant to what a user is looking for. Such a simple yet powerful principle. Over the years, we’ve established ourselves as a leading authority on ways to publish expert content, and we are major fans of Q&A. As formats go, there simply is no better return on investment than Q&A. Yes simple, questions and answers. The same content your digital team may have dismissed as simple FAQ’s. You may hear comments such as “aren’t those just for customer support?” or “We don’t do FAQ’s on our site.” “We’re too busy creating more professional content for our audiences such as blogs.” We get that. But consider this compelling case for the Q&A content format, and take a fresh look at the role it plays as part of a balanced content strategy.