After talking to 100’s of leading marketing, digital and IT teams we understand the question of DIY may come up when looking at approaches to profiling your organization's expertise. Some of the most common comments we hear are:
- Can’t I just build it for free on my website?
- We have a CMS…can’t it do all this already?
- Why would I pay an annual subscription fee?
This document is a summary of the key tools, technology and processes included with your ExpertFile subscription. It highlights the complexities involved in effectively leveraging your expert content - helping you answer some of these questions you may have or need to provide to other members of your team.